BRAND MANAGEMENT / MARKET POSITIONING / CUSTOMER ENGAGEMENT
20+ years helping organizations strengthen market positioning, align messaging, and develop customer-focused marketing programs that drive engagement, growth, and brand consistency. From brand strategy and campaign development to executive communications and digital content, I help teams communicate differentiated value and create compelling customer experiences.
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Market positioning, brand governance, messaging frameworks, customer engagement.
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Campaign development, thought leadership, social media, digital marketing, content strategy.
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Executive messaging, stakeholder engagement, strategic communications, narrative development.
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Video, multimedia, websites, customer-facing content, digital storytelling.
MY Areas of Focus
Most recent EXPERIENCE
Booz Allen Hamilton
Marketing, Brand, and Positioning Lead
05/2023 – PRESENT
Key Achievements
Served as marketing and brand lead for six healthcare markets, ensuring alignment of customer-facing campaigns, executive messaging, and content across high-visibility growth initiatives.
Developed integrated customer engagement campaigns supporting priority healthcare pursuits and growth initiatives through executive communications, social media, digital content, and video storytelling.
Created solution narratives, positioning frameworks, and communication strategies supporting more than $14B in federal healthcare opportunities.
Authored ConOps training materials adopted by Booz Allen's Civil Sector Solution-to-Win program.
Standardized video development processes across the Civil Sector through creation of the sector's first Video Development Playbook, improving brand consistency and accelerating content production.
Brand Leadership & Strategic Contributions
Directed content strategy and execution for healthcare account marketing initiatives, managing the development of campaigns, thought leadership, and social media content supporting growth objectives.
Lead the development of brand-aligned marketing assets, videos, and presentations supporting customer engagement and business growth.
Partner with account leadership, capture teams, and marketing stakeholders to develop messaging strategies that strengthen market positioning and communicate differentiated value.
Translate complex technical concepts into customer-centered narratives that improve understanding, engagement, and decision-making.
Drive consistency across marketing and communications efforts by establishing repeatable content development processes, governance standards, and brand storytelling frameworks.
Mentor communications and creative professionals in strategic messaging, visual storytelling, customer engagement, and brand communications.
Education
James Madison UniversityB.S., Communication, 2003
Concentration in Public Relations, Minor in Graphic Design
DIGITAL Platforms
Adobe Creative Cloud
Acrobat, Illustrator, Photoshop, InDesign, Premiere Pro (Video)
Microsoft 365
PowerPoint, Word, Excel, SharePoint, Power Automate, Power BI
Marketing, Digital & AI Platforms
LinkedIn Campaign Manager, Sales Navigator, GA4, Hootsuite, Mailchimp, Zapier, Squarespace, WordPress, Descript
AI & Productivity
ChatGPT, Microsoft Copilot, Claude, Perplexity, Adobe Firefly
“Her contributions extend beyond proposals and to positioning, communications, and customer engagement. Her work has a measurable impact on improving the quality and competitiveness of our capture efforts. She is also a natural leader who elevates those around her. ”
What People Are Saying
“Victoria brings a strong combination of creativity, strategic thinking, and visual communication to her work. She has a unique ability to synthesize multiple viewpoints and translate them into clear themes and compelling visuals that help teams articulate value more effectively. Her strengths in graphic design, storytelling, and collaboration make her a trusted partner across projects.
On a personal note, she is one of my favorite people to collaborate with when developing ideas. She listens carefully, asks insightful questions that uncover core value and audience alignment.”
“Her combination of strategic thinking, collaboration, and visual storytelling makes her an invaluable partner on business development and proposal efforts.
Victoria is particularly skilled at facilitating discussions that uncover the key information needed to turn complicated solutions into visuals that resonate with clients.”
